Joan Wainaina, Founder & CEO of Top M Consulting

Joan Wainaina, Founder & CEO of Top M Consulting, is a seasoned Marketing & Communication Consultant with 16+ years of experience driving growth for startups, professionals, corporates, and SMEs.

As a Digital Economy Trainer/Coach, Keynote Speaker, and Mentor, she empowers businesses through AI, strategic campaigns, digital tools, and a commitment to fostering a thriving ecosystem.

As a Communication and Marketing Director, she has led strategic initiatives to drive sales growth, enhance brand visibility, and foster customer relationships. With expertise in developing comprehensive communication, sales, and marketing strategies, I oversee multi-channel campaigns, utilize digital tools, manage public relations, and collaborate cross-functionally to achieve sales targets. Achievements include increasing sales revenue, enhancing brand visibility, leading successful public relations campaigns, and launching new products/services.

She has also collaborated closely with cross-functional teams, including Product Development, Marketing, and Customer Experience, to ensure the seamless integration of lifestyle features and digital capabilities. By defining and implementing comprehensive roadmaps for enhancing the digital customer journey, she has consistently utilized data-driven insights and user feedback to optimize and refine digital experiences, driving improvements in usability, performance, and satisfaction.

In her role as the project manager, she was responsible for overseeing various aspects of project management with a strong focus on leadership. Leading project planning initiatives, she developed comprehensive plans that outlined project scope, timelines, budgets, and resource requirements. By effectively delegating tasks, setting clear objectives, and motivating team members, she ensured that project goals were met efficiently and effectively.

Stakeholder management was a critical aspect of my role, where I demonstrated leadership by managing relationships with clients, investors, contractors, and regulatory bodies. Through effective communication and alignment of stakeholder interests, she successfully navigated project complexities and ensured project success.

Identifying, assessing, and mitigating risks was another key responsibility where leadership played a crucial role. Proactively anticipating challenges, making informed decisions, and leading the team in implementing risk mitigation strategies required strong leadership skills to protect project outcomes.